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My Top 5 Generative AI Predictions for 2024: Buckle Up for a Wild Ride

7 min readJan 11, 2024

We are well on our way into 2024 and the AI world is already heating up with more big changes. Gazing into the AI crystal ball 🔮 it’s as murky as ever. But fear not, with my Apple Vision Pros firmly on, I’m all set to unveil my top five predictions for generative AI this year.

Spoiler alert: It’s going to be a rollercoaster. 🎢

“AI is the new electricity. Just as electricity transformed industries a hundred years ago, AI will now do the same.”
— Andrew Ng, AI Expert and Co-founder of Google Brain.

1. The AI Wars Intensify: Google’s Gemini Ultra vs. OpenAI’s GPT-4.5 and Beyond

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AI Arms Race of 2024

Google and OpenAI are gearing up for what looks like the AI equivalent of an arms race. Google’s Gemini Ultra is stepping into the ring, flexing its muscles to show it’s more than a one-hit wonder. It’s promising better information retrieval and source citation — because, apparently, AI needs to do your homework now.

Meanwhile, OpenAI isn’t just sitting back and watching the show. They’re set to unveil GPT-4.5, likely to be the speed demon of AI, followed by the much-anticipated GPT-5, which I bet will make your current smartphone look like a relic.2. Generative AI and Regulatory Landscape

  • Google’s Gemini Ultra vs. OpenAI’s GPT-4.5: Place your bets!
  • The multimedia capabilities of GPT-5 could revolutionize content creation.
  • Google’s AI Blog for insights on Gemini Ultra.

2. Ethical Implications and Societal Impact of Generative AI

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Ethical & Societal Impact of AI

As generative AI strides forward, it’s not just about what AI can do, but what it should do. The ethical landscape of AI is as complex as a labyrinth, with every turn posing new questions about morality, bias, and responsibility.

2024 might just be the year we delve deeper into these discussions, navigating the delicate balance between innovation and ethical responsibility.

  • The moral compass of AI: Addressing biases and ensuring fairness.
  • AI’s societal impact: From reshaping job markets to influencing daily life.
  • The role of AI ethics committees and watchdogs in maintaining accountability.
  • AI Ethics Guidelines for a closer look at the evolving ethical framework of AI.

Building on the ethical implications, a significant consideration arises: the need for transparent labeling in AI-generated content.

As we wade through the digital age, the distinction between human-made and AI-generated creations becomes increasingly blurred. This calls for a ‘Made by AI’ standard, akin to the familiar ‘Made in USA’ labels that have long graced products worldwide.

This type of labeling system would not only promote transparency but also help consumers and users make informed decisions about the content they interact with.

3. Revolution in AI-Generated Video Content + Text Render Improvements

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AI-Generated Video Content

Remember when AI-generated images were just creepy faces and six-fingered people? The -generated video content space is undergoing a seismic shift, much like a director’s cut that changes the whole story.

Midjourney’s evolution in 2023 was just the opening act. We witnessed its journey from the initial versions to the groundbreaking v6, each leap bringing more clarity, creativity, and finesse. Now, as we gaze into 2024, this trajectory is set to transcend still imagery and embrace the dynamic world of video and voice.

  • Midjourney’s v6: A benchmark in AI imagery, setting the stage for video advancements.
  • The next frontier: Seamlessly integrating AI-generated voice and video content, promising a holistic multimedia experience.
  • The potential for AI to create not just visually stunning content but also to weave narratives with synthesized voiceovers.
  • The impact on industries like film, advertising, and education, where visual and audio storytelling is key.
  • Create an AI Image-to-Video in 5 Minutes with Midjourney V6 and Runway AI

Text rendering will gain a massive improvement this year in both AI Generated Images and Videos. This will help improve the graphic design efforts and bring a whole new element to the media produced through AI.

4. The Rise of Smart Glasses + Headsets as AI Interfaces

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AI Interfaces via Smart Glasses

“The future is already here — it’s just not evenly distributed.” — William Gibson, Science Fiction Writer and Futurist.

Yes, I owned a pair of Snapchat Glasses. But even the Google Glass now seems like a quaint prologue to the smart glasses saga. The future is here, and it’s perched on our noses.

Apple announced that Apple Vision Pro available in the U.S. on February 2. The era of spatial computing is here and with a powerhouse like Apple leading this direction, it will be ripe for new interfaces of AI to emerge.

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Apple Vision Pro Interface

Apple just unveiled their own AI called Ferret, which has been stated to be far superior to GPT-4 in relation to computer vision tasks. So this will likely help accelerate the AI technology on how machines can interpret and interact with images, video and text together.

AI is transforming smart glasses into veritable wizards of modern tech, capable of real-time translation, navigational wizardry, and, who knows, maybe even sartorial critiques (because who wouldn’t want their glasses to affirm their fashion choices?). The youth are already on board, eagerly strapping on these AI-powered spectacles, while the rest of us might still be wrestling with the on-switch.

  • AI-powered smart glasses: More than just a fashion statement.
  • Applications in real-time assistance and information.
  • Meta’s Ray-Ban Stories for a glimpse into stylish AI wearables.

5. The Importance and Impact of Custom GPT Models + GPT Stores

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Custom GPT Models

As we leap into 2024, custom GPT models are not just a trend; they’re setting the blueprint for a future where AI personalization is as common as smartphones today.

These models are revolutionizing how we interact with AI, transitioning from one-size-fits-all solutions to bespoke tools that cater to the unique needs of different industries and individuals. The potential here is colossal, akin to giving each user their own AI genie, ready to grant wishes tailored to their specific desires and challenges.

  • Hyper-Personalization in AI: Moving beyond generalized AI, custom GPT models allow for solutions that are finely tuned to individual preferences, industry jargon, and specialized tasks, making them more relevant and effective.
  • Innovation Across Industries: From healthcare providing personalized patient care plans to finance with tailored investment advice, these models can innovate services across sectors.
  • Democratization of AI Development: Smaller companies and even individual entrepreneurs can now develop AI tools specific to their niche, leveling the playing field with larger corporations.
  • The Rise of AI Marketplaces: Imagine a marketplace where you can pick and choose AI models tailored for specific tasks — from a chef’s assistant that knows your kitchen to a personal fitness coach that understands your body type.
  • AI as Creative Partners: Custom GPT models could become creative partners, helping artists, writers, and designers by offering ideas and solutions that are in sync with their unique style and vision.
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OpenAI GPT Store is now live

Custom GPTs, like the one I created for Funnel GPT, will help set the stage for a new era of innovators, entrepreneurs, and business models. It’s like tailoring AI to fit your business like a glove — or in this case, a highly intelligent algorithm.

  • Custom GPTs: Tailored AI solutions for specific industry needs.
  • The potential for new revenue streams and business transformation.
  • OpenAI — Customizing AI Models for a deep dive into AI customization.

Conclusion

So, while we can’t predict the future. We can agree that AI is going to continue to drive new avenues of change and innovation for mankind to continue to power our ideas faster and farther than ever.

If you found yourself sitting on the sideline in 2023, now’s the time to dive in. Whether you’re an entrepreneur, a tech enthusiast, or just someone who enjoys a good AI-generated cat video, there’s plenty to explore and learn. Keep your eyes peeled, your minds open, and, most importantly, keep growing with AI.

And there you have it — my predictions for 2024. Remember, in the world of AI, expect the unexpected. Happy exploring!

Let’s connect on LinkedIn 👋

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Johnny Hughes
Johnny Hughes

Written by Johnny Hughes

Ferocious Marketer • Leader of Humans • Digital Futurist • CMO

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